Google AdWords is a paid advertising service provided by Google that can be used to help boost a website traffic and ranking in Google search engine. While SEO is a process of optimizing a website to improve its traffic and ranking in organic search results, Google Ads can help to supplement this by providing an additional way to get a website in front of potential customers.
Google Ads allows you to create and place ads on Google search results and other websites in the Google Display Network. These ads are triggered by certain keywords that users type into the search engine, and they appear at the top of the SERP. By targeting the right keywords, you can get your website in front of people who are searching for products or services that your business offers.
Google Ads can also be helpful in SEO by increasing website traffic and engagement, which can help to improve a website’s ranking in organic search results. Additionally, Google Ads can also be used to test and validate keywords, which can then be incorporated into the website content and meta tags for better organic search results.
In Finally, Google Ads can be a powerful tool for supplementing SEO efforts by driving targeted traffic to a website, increase brand awareness and provide an additional channel for lead generation. However, it’s important to note that SEO and Google Ads should be used together, with SEO providing long-term benefits and Google Ads providing immediate results.
