Hi, Digital marketing is popular these days for several reasons:
Increased internet usage: With more and more people using the internet for everyday activities such as shopping, socializing, and working, businesses are realizing the importance of having a strong online presence (Google, Facebook, Youtube, Instagram, Linkedin, Tiktok, Snapchat, anf Twitter) to reach and engage with their target audience.
Cost-effectiveness: Compared to traditional marketing channels such as TV or print advertising, digital marketing is often more cost-effective and allows businesses to reach a larger audience at a lower cost.
Targeted advertising: Digital marketing allows businesses to target their advertising to specific demographics and interests, which can help to increase the effectiveness of their marketing campaigns and improve their return on investment.
Measurable results: Digital marketing campaigns can be easily tracked and measured, allowing businesses to see the effectiveness of their marketing efforts in real-time and make adjustments as needed.
Flexibility: Digital marketing offers businesses the flexibility to adjust their campaigns in real-time based on changing market conditions, consumer behavior, or other factors.
So, overall the increased popularity of digital marketing is driven by its effectiveness, cost-effectiveness, and ability to reach a large and engaged audience online.
